I really appreciate the branding and marketing strategies of Trent Barton. It really makes every line a character and the people-oriented services definitely worth recognition. Trent Barton won several awards in the UK Bus Award 2011. Being the winner of Marketing Excellence award with its competitive Red Arrow services and also the winner of Putting Passengers First award with its motto of customers-obsessed culture. The company also had their drivers being awarded top national driver in UK.
Trent Barton is expanding aggressively this year, taking over several local routes from small bus operators and in the coming March it will replace Nottingham City Transport to run Airport Express services. In other words, Trent Barton operated two major Airport bus services from the city of Derby and Nottingham to East Midlands Airport.
Red Arrow deserved the marketing award and its services really good
I feel so good to see Trent Barton as a local bus operator developing so fast that it now becomes a regional bus operator having frequent bus routes connecting Derbyshire, Nottinghamshire, and part of Leicestershire and Staffordshire. It is also an excellent business case for bus industry
