New AA Logo; Say Goodbye to American's Eagle

http://www.aa.com/newamerican#

New logo for American Airlines. In my opinion, it is as bad as JAL's old "new livery." The old AA livery was very iconic, and very American. It seems to me that they are trying to add European flare to their livery. But it just does not work.

But, seems the Americans like the Eagle, as there is a "Save the eagle" campaign when AA plans to renew their logo before.

My First Impression is : USA finally have its flag carrier.

To be honest, I am quite like the new livery of the AA. Although the old whole silver livery is ionic, but it is too old style. They use the old livery almost half century. During this period, UA, DL and other USA carriers change their livery several times already. I think this is a good improvement for American to change their new look, at lease they can give a new impression to the passengers. As the video say, they will introduce the 77W soon; this is a good movement to change and let the passengers know that they can bring the new service to the customers.

原帖由 skpracta 於 2013-1-18 13:04 發表
My First Impression is : USA finally have its flag carrier.

Do you mean it's finally got the national flag on it?
The logo of US Airways bears the national flag for long...

原帖由 AVD1 於 18-1-2013 16:55 發表
To be honest, I am quite like the new livery of the AA. Although the old whole silver livery is ionic, but it is too old style. They use the old livery almost half century. During this period, UA, DL  ...

But that doesn't mean making a new logo that feels such unbalanced. The new logo feels as though it would be tipping over soon.
They should have just use the old logo and modernise it along with a new livery.

原帖由 FS1819 於 2013-1-19 03:08 發表
But that doesn't mean making a new logo that feels such unbalanced. The new logo feels as though it would be tipping over soon.
They should have just use the old logo and modernise it along with a new ...

well, I am thinking that the old logo is not very match for the modern livery... you know that old logo is a out-date product, it is very difficult to put the old stuff and mix the new thing, right ? The latest livery of JAL is a good example - they put their old logo and try to improve that as a new thing. So what is the final result of that ? You said that in #1 already ~

原帖由 AVD1 於 19-1-2013 08:21 發表

well, I am thinking that the old logo is not very match for the modern livery... you know that old logo is a out-date product, it is very difficult to put the old stuff and mix the new thing, right ? ...

My view is that they should have kept the Eagle, but modernise it a little. The "AA" text could go. Place the Eagle on the left of the "American Airlines" text in the text logo.

The problem with JAL's new livery is Eurowhite. It feels empty.

原帖由 FS1819 於 2013-1-20 15:07 發表
My view is that they should have kept the Eagle, but modernise it a little. The "AA" text could go. Place the Eagle on the left of the "American Airlines" text in the text logo.

The problem with JAL' ...

Actually they do have kept the eagle in a very subtle way..... Look at the New AA Company Logo and you will understand......

原帖由 skpracta 於 2013-1-21 19:31 發表

Actually they do have kept the eagle in a very subtle way..... Look at the New AA Company Logo and you will understand......

I think he is focusing on the logo (the tail one). To be honest, I think that the tail one does not like the eagle actually. If they can use their "company logo" on the tail, it may better than the new design ~