國泰航空更換商標

來源：http://www.cathaypacific.com/thenextchapter/

十月底開始使用～個人覺得新果個型d但係舊果個靚d

Media Summary英文原文：

New brand philosophy at Cathay Pacific
A new branding philosophy is being applied to the Cathay Pacific brand that marks the next chapter in the life of the airline.

Since its modest beginnings in Hong Kong in 1946, Cathay Pacific has been built on an absolute dedication to customers, service, quality and safety. It has become one of the industry’s most respected airline brands, run by a team with an excellent reputation and track record.

Recently we have been making huge investments to improve the customer experience and cement our position as one of the world’s most highly regarded premium international carriers. In addition to our ongoing fleet modernisation programme, we have seen a complete refresh of our cabins over the last four years and upgraded lounges across our international network – an investment valued at over HK$5 billion. People have taken notice and voted us “World’s Best Airline” in 2014.

Now we have begun to articulate a new design philosophy which will shape an even better experience for our passengers. Working with world-class designers we are striving to make the customer experience simpler, better and more relevant to what passengers aspire to today. Over the next 18 months our passengers will start to see, feel and experience positive change across many of our key touchpoints, products and services.

The most obvious difference they will see is a refreshed brand identity, which will be rolled out in phases. They will also see a greater focus and attention to design with signature elements that are unique to our brand, creating greater consistency across the passenger journey.

Highlights of the brand and design changes will include an updated, cleaner and more refined Cathay Pacific logo, which will start appearing from the end of October; a new, easier-to-use website, which we will continue to renew throughout 2015; new lounges that will begin to open from December, starting with Haneda in Japan; and new company-wide signage will start appearing from the second half of 2015 onwards. A number of other changes will be announced at a later date.

The key driver behind this commitment to and investment in this brand refresh work has been to refocus on our customers and define how we can elevate their travel experience with us. Cathay Pacific will continue to put our passengers at the heart of everything we do as we move forward into this next exciting stage in our journey.

國泰航空Message from the CEO英文原文：

Dear friends of Cathay Pacific,

From our creation and small beginnings in Hong Kong in 1946, Cathay Pacific has been built on a dedication to customers, service, quality and safety.

Our vision is to be the world’s best airline. As we continue our journey we have recently articulated a new design philosophy which we hope will shape an even better experience for you, our customers. The intention is to deliver products which you will find simpler, better and more relevant.

The first thing to notice is a refreshed Cathay Pacific logo featuring a freed brushwing. This will now start appearing in a number of places. Beyond the changes to our logo you’ll see evidence of our new design thinking in the new lounges that we’ll be opening. This starts with Haneda, Japan, in December.

More immediately, you’ll also notice changes to the website which are designed to make it more intuitive and user-friendly. The new website will continue to be enhanced with added functionality throughout 2015.

We are excited about this design direction and hope that it resonates with our passengers. We are confident that over time it will bring real and lasting benefits for our customers and look forward to hearing your feedback as Cathay Pacific continues to evolve.

Sincerely,
Ivan Chu
Chief Executive Officer
Cathay Pacific

[ 本帖最後由 Michael_Tang 於 2014-10-28 15:22 編輯 ]

第一時間諗起同中華一樣，個名唔再大細字

圖上係新, 圖下係舊

我反而想知佢會唔會轉埋而家機上個塗裝，
講真，而家新果個 logo 真係好單調，
連以往 CX 指紅色解亞洲呢點都冇埋 ......

不過睇返佢段片，
其實好多地方 CX 都轉左用新個隻 (如商務艙入面，Lounge 等），
佢今次咁整，我懷疑係 A350 加入國泰之時會有新面貌出現，
之前有指國泰會起 A350 用新設計 o既商務艙及經濟艙 ......

[ 本帖最後由 AVD1 於 2014-10-24 12:49 編輯 ]

本人就認為此次更換商標, 就是要跳出框框, 走出世界的意思. 其實也不錯.

大家或許不知道的, 同屬太古旗下的香港飛機工程有限公司(HAECO)也轉了商標.

HAECO Launches New Corporate Identity

第一時間諗到油飛機livery應該慳左

原帖由 AVD1 於 2014-10-24 12:42 發表
我反而想知佢會唔會轉埋而家機上個塗裝，
講真，而家新果個 logo 真係好單調，
連以往 CX 指紅色解亞洲呢點都冇埋 ......

不過睇返佢段片，
其實好多地方 CX 都轉左用新個隻 (如商務艙入面，Lounge 等），
佢今次咁整，我懷疑係 A35 ...

如無意外 , A350會用新客倉產品

真正變成魚趐了!

新商標感覺好單調

魚翅好單調
附上Macro Polo Club 經理的話既中文版

親愛的 Mr ,       

國泰航空自1946年於香港創立以來，不斷拓展，摯誠為旅客帶來優良的服務品質與安全的飛行體驗。

我們的願景是成為全球最佳航空公司。為延續這旅程，我們最近推行了全新的設計理念，期望為旅客締造更完善的飛行體驗，旨在提供更便捷、更優良、更貼心的旅程。

我們最先推出的，是全新的國泰航空標誌。這展現自由振翅的新標誌，將陸續呈現於不同媒體之中。我們希望馬可孛羅會會員 — 我們最珍視的旅客，能夠先睹為快。

除新標誌外，各地的機場貴賓室，也將注入嶄新的設計元素。位於日本羽田機場的全新國泰貴賓室將於今年12月投入服務，為首個展現全新設計概念的貴賓室。此外，你亦可於國泰航空網頁親身體驗全新設計理念帶來的改變。簡約的網頁設計讓你更容易使用各項網上服務。新網頁將於2015年內持續更新，務能照顧旅客的需要。

我們期望新設計理念能與馬可孛羅會會員產生共鳴。我們有信心在不久將來，這改變能真正並長遠地惠及各位旅客。在國泰航空不斷演變的同時，我們亦歡迎你提出寶貴的意見。

你可按此了解更多將會推出的項目。

馬可孛羅會經理
沈蓮達　謹啟

原帖由 rickywk 於 2014/10/24 14:54 發表
第一時間諗到油飛機livery應該慳左

白色油都係油噃