地鐵藝術列車

Gimmick = market noise/buzz

Without gimmicks, how can advertisers get attention from protental customers???
It's still 1000% better than sitting there, doing nothing if you want to play the AD agency game much longer than the competitors.

原帖由 M 於 2006-3-28 16:51 發表

香港地鐵真係出盡力，一點賺錢既機會都唔放過，
車站車廂根本冇一處係未落過廣告。

PS
灣仔去銅鑼灣果個隧道透視廣告由舊年六月到家陣都仲係
Discovery Channel，唔知係咪冇人肯落廣告。

Yes.
MTR is a major company in Hong Kong,
so it need to keep the plentiful profit,
although the main income (transport) is still have deficit,
the profit income mainly from advertisements, properties, and so on,
for example the advertisement train, shops in stations, sold a lot of properties, develop the mainland railway objects.

Return to topic,
I score the advertisement train is only 40 marks,
because this train is loud, especially in Tsuen Wan, Kwai Fong, Kwun Tong (viaduct/ground stations); it fast, pass a station only 15-20 seconds; electricity problem, this train used a lot of electricity (total 45 hours), and also this train may be turn damage (if this train using battery, it may be depleted).
This train may give only an advantage to MTR: to gain more profit.

[ 本帖最後由 gsrc0525 於 2006-3-30 18:20 編輯 ]